Anthura is a stock breeder and young plant life manufacturer of Anthurium and orchids . The company ’s oral sex office , R&D center field , and breeding installation are situate in the Netherlands . There are also production installation in China , the Netherlands , Germany , and northern Macedonia .
Since 2006 , Anthura has had a branch in China , where in addition to create young plants , the troupe also sell its merchandise to customers in China and surrounding country . Kunming Anthura is located near Kunming , the city of eternal spring . " understandably , the reason for choose this region in China was the clime , " says Filip Evenepoel , General Manager Kunming Anthura .
Unique show nursery in ChinaBesides the nursery building complex and a New tissue paper culture research lab , Anthura also has a separate greenhouse facility where both commercial-grade and future varieties are evince in their different sens size of it and presentations . A unequalled feature of this show nursery in China is that all varieties can be seen flowering class - round . These admit more than 200 different mixed bag ! The show nursery allows growers to make more informed change choices when visiting , and the trade and florist can get aspiration and see about the possibilities of our product .
Another important function of this location is cognition sharing by providing breeding to our customers . Providing polish - related technical support to Anthura ’s customer is an important part of the caller ’s activity . " Everything is focused on successful cultivation with our customers , " explains Filip .
Plant breeder ' rights"We also engage in protecting plant stock breeder ' rights in relative to our varieties . The fact is that , in China , our varieties are copied in big number . Our varieties are protected by works breeders ' rights , including in China .
Illegal propagation has a immense disconfirming encroachment on our business and that of our customers . To further develop the market together with our client , enforcement of plant breeders ' rights is very significant . There is also an important role for the Chinese government in this respect , " Filip bespeak out .
Anthura has a long - support relationship with client in China . Back in the nineties , they supplied vernal Anthurium plants to growers in China . In the beginning , this was primarily reduce Anthuriums ; afterwards on , potted works diverseness became more important . Today , Anthura ’s Anthurium motley have become indispensable in the Chinese market .
PhalaenopsisFilip : " A few class ago , we also started introducing our Phalaenopsis varieties . Here too , we supply cultivator who already grow Phalaenopsis . Traditional Phalaenopsis cultivation is quite dissimilar from Europe ’s cultivation organisation , but one similarity is becoming very vindicated : the market is actuate towards plant life with multiple blossom branch on a industrial plant . It ’s a physical process that has already taken topographic point elsewhere in the world , and that ’s where we can make a difference with our varieties , our genetics . "
Consumer purchasesFilip stay on : " What is interesting is the emerging consumption of plants for personal use . By tradition , good deal plant are important to the Chinese , and with the arrival of raw shapes and colour , in both Anthurium and Phalaenopsis in the small locoweed size , consumers can be well serve . "
Unlike the Netherlands , which has numerous outlets where you could buy flowers and plants , this is less developed in China . On the other manus , online purchases are much more advanced in China than anywhere else in the world . " That ’s a huge opportunity for prime and plant life consumption , " Filip adds .
The realness here is that self-assurance in buy a live product is not very eminent . As a result , people are conservative , and this is reflected in pricing .
Long ledge lifeFilip explains that the plants ' shelf life-time is an important characteristic : " Our product groups have a very recollective ledge aliveness . Also , as breeders , we know which variety perform powerfully in those specific logistics of online sale , where handling is often jolty , and temperature fluctuation can be significant . We are also working on construct that improve the convenience and sustentation of plants with consumers . We also demonstrate this in our show greenhouse .
We are well-chosen to engage with interested parties to develop this further so that consumers ultimately receive a high - tone , reliable , easy - maintenance product delivered by our customers . Convenience , quality , and shelf biography confidence are vast opportunities for our products ! "
WeChatA in full update WeChat Corporate Account has been developed especially for China , packed with selective information about Anthura and its products . An important part of this WeChat page is the section where we share a peck of refinement entropy . raw articles are added to our Corporate Account on a weekly basis and sometimes several times a calendar week . " We pay for everyone to shoot the breeze the page and start survey us , " Filip add .
Filip concludes : " Although the COVID-19 pandemic has had and continues to have a major impact in China , we are see an increase in the consumption of flowers and plants . This provides enormous pledge for the future of the market that we , together with our customers , will for sure continue to develop ! We face the time to come with confidence ! "
For more selective information : Anthura[email protected]www.anthura - china.com
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