“ flower gardening stay on to be one of the most crucial rootage of steady work in the rural areas of Colombia . Throughout the pandemic , we have made a immense cause to maintain 150,000 direct and collateral Book of Job generated by this natural process . asunder from that , the Valentine´s season creates an average of 20,000 temporary jobs – which comply with all the legal requirements− , demo the great contribution of this sector to the labor stability of our state , ” said Augusto Solano , President of Asocolflores .
And he reason out : “ Although the economic retrieval has been slow in the countryside , our sector is also committed to generate new business , promoting job opportunities for the young , and offering fiscal benefit to its workers and their community . The flower growing sector pays every calendar month an exceedingly significant average of 200 billion pesos in earnings in the agricultural areas of the country . ”
For the approaching Saint Valentine´s season , logistics and conveyance continue to be the master areas on which the flower producers concentrate to assure the availability of flowers and thus comply with standing order . During Valentine´s some 650 million base will be exported chiefly to the United States , representing around 15 % of the total yearly exports .

Solano also added that “ it is important to commemorate that a good part of the succeeder when exporting flowers look on the logistics chain . skirt by extreme healthful conditions in the country , the flower producer have been able to solve under nonindulgent preventive sanitary measures . Today , this huge effort confirms the availability of flowers to cater for Saint Valentine´s orders , but we depend on the availableness and timely schedule of external flight , on the condition of marine transportation and also on any new restriction take by other countries ” .
Therefore , during Valentine´s celebration , particular attention is given to the mobility of cargo , as well as foreclose illegal actions to secure a seamless flow of the so - call Petal Plan : a security system with the participation of the authorisation ( The Colombian Agricultural Institute , ICA ; the National Police ; the National Directorate of Taxes and Customs , Dian ; and the Transport Superintendency ) and other actors of the logistics chain ( airports , ports , cargo dispatchers and airlines , amongst others ) .
Solano accent that “ the Petal Plan , established in 2006 and managed by our business association , strengthens the standardization of various appendage within the sector´s logistics chain prevent physical contact and Covid-19 contagion risks ” .

in the end , for this Saint Valentine´s festivity , e - commerce will become coalesced as a preponderant sales tendency in proceedings with large wholesalers and flower shops , particularly those that serve the unexampled generation of client .