“ We used to solely grow fresh peak until 2011 , when we noticed that the preserved peak market was getting very interesting . After much research and growing , we started our yield of preserved flush in 2017 , ” tell Fabian Herrera , chief executive officer of Magnifique Rose by Rosa Tech in Colombia . Ever since , they have seen their demand for preserved flowers increase on a casual basis . “ The popularity started in Asia , after which Europe became an authoritative market , and now we see North America becoming one of the most important . ” Surely , there must be a secret behind such a high repeat client charge per unit ? “ Customers ca n’t tell the difference between our maintain blush wine and fresh cut ace . Yet ours last for long than 12 months . ”Preserved or fresh flowers?Herrera ’s father startle the blossom business over 50 years ago , so there is no lack of experience when it do to Rosa Tech ’s flowers . About ten years ago , they decide to make a modification . “ We noticed that the securities industry for preserved flowers was developing and becoming interesting for us . We spend eld acquire a production with a quality that we are very proud of . The flower petal are very flexible , you ca n’t tell the divergence between our preserved roses and fresh ones . As they stay beautiful for more than 12 month , we are offer our customers a preserved experience . ”Achieving high qualityThe roses are grown in their six hectares of greenhouse , and a different area is dedicate to their hydrangea . After a careful choice and desiccation appendage , all the materials used on the efflorescence are non - toxic . “ We replenish the blossom with 100 % natural part and apply colorants that are used in the food industriousness . This is not only a more eco - friendly process but also ensure that our flowers are completely safe and healthy . While people may have the experience of preserved flowers feeling papery and artificial , our physical process results in flabby and pliant petals . We guarantee that our roses will last longer than 10 month , but the ones I have in my office have in reality already been here for two eld and are still take care tonic . ”
Future expansions“While we were one of the first companies in Colombia to do preserved flowers , the global market has become very militant , ” enjoin Herrera . “ Yet our need keep to increase and we are also count to improve and expand our occupation . We are work on scented versions of our keep bloom and are currently await for distribution channels in Europe and Asia to partner with . We currently also have a yoke of partners in the US who we are doing test with . A new venture for us is go to be roses with stems , which we are excited to introduce to our assortment . Overall , we are very passionate about the flower business and we have many thing in the grapevine that will expand our business , which we are very excited about . ”For more information : Magnifique Rosewww.magnifiquerose.com
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