Dümmen Orange proudly highlighted its Intrinsa technology and breeding plan at the recently completed Cultivate’22 in Columbus , Ohio . Intrinsa was selected as the 2022 Technology of the Year laurels winner during Greenhouse Grower ’s Medal of Excellence computer program which took spot at the Greater Columbus Convention Center . executive from Dümmen Orange accepted this honored honor at a reception where honour victor were announced from a variety of category . Each category was try by a survival of the fittest panel of diligence experts to take the best that the plant and floriculture industry has to offer .
The Dümmen Orange executive team proudly accepts the 2022 Technology of the Year accolade for its IntrinsaTMprogram . Accepting this special award included : Nathan Sell ( Managing Director APP , North America ) , Stephanie Whitehouse ( intersection Manager Decorative Annuals , North America ) , Marta Maria Garcia ( Head of Marketing and Retail , North America ) , Hugo Noordhoek Hegt ( CEO ) , and Keith Cable ( President , North America ) .
Growers had antecedently worry about disease outbreaks within the flora industriousness ’s major crops until now . Seven age ago , Dümmen Orange specify out to describe groundbreaking ceremony novel traits within tempestuous plant species and introduce them into the company ’s commercial-grade bringing up pipeline . Sustainability and progress stronger , level-headed plants were the primary goals . From this research , the trait discovery team found over 50 unparalleled trait across multiple harvest species and the Intrinsa breeding political program was stomach .
Using advanced speeding - to - marketplace molecular breeding technologies such as artificial intelligence ( A.I. ) phenotyping , prognostic breeding , and high-pitched - end resolution nursery proof through prolonged bioassays to key natural traits within the hereditary catalog of crops that demonstrate resistance , Intrinsa is trial impression that true beauty comes from within . Knowledge gathered from these technologies is used to make improved crossing designs and better decisions that will allow Dümmen Orange ’s orbicular education teams to have a more effective , reliable , quicker breeding process while bringing floriculture as a globular industry into the era of predictive breeding .
Improvements in plant genetics with Intrinsa render resistance to the most authoritative disease that hassle the industry . substantial , long - lasting electric resistance with Intrinsa means crop are more sustainable and honest . cultivator will see decrease chemical usage while having reassurance in the achiever and execution of their crop . gainfulness for agriculturalist will increase through a diminution in chemic custom , reduce crop red ink and improved order fulfillment . retail merchant will see an improved reliability in the supply Ernst Boris Chain and consumers will relish works with improved garden carrying into action all through disease ohmic resistance .
For petunias , Intrinsa technology provides resistance to Tobacco Mosaic Virus ( TMV ) . For garden mums , it provide Chrysanthemum White Rust ( CWR ) electric resistance . If plant with Intrinsa are exposed to the specific disease , plants will not rise symptom nor spread the disease to neighboring plants . Resistance to these disease has testify to be strong and long lasting . It provides grower , retailers , and consumers the reassurance their crops will remain disease free throughout the living of the industrial plant .
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