There are many mode to observe International women ’s Clarence Day , but the most beautiful way to encourage , recognise and apprise the superwomen in our life is to give them “ the secondly - good matter God has create after them , a rose ” , Christian Dior famously said .
Cupido , a variety bred by De Ruiter , is a rosebush that resemble a woman ’s beauty and grace . In the next conversation with Diego Espinosa , General coach of the Ecuadorian farm Agrocoex talks about his farm ’s succeeder , the role of women in an organisation and why Cupido is the best rose for a cleaning woman .
Diego Espinosa , together with sales agreement manager Valeria Valdivieso , at last yr ’s edition of the Proflora
'' Our journeying began in 1992 with a single node . Since then we have subdue several market place with hundreds of rose multifariousness under two brands : Black Box and Victoria LV . We have 35 ha area under production spread over three different farms : San Francisco , La Victoria , and El Corazon '' , Diego concisely inaugurate his company .
“ The location and altitude of the farm are suited for the production of roses . Also , we have invested in the in vogue equipment and engineering science , and trained people to hold the best results in term of quality , strong stems , big bud , and amazing colors . ”
Shabistan Khan(editor for De Ruiter ): “ What is the charwoman manpower ’ contribution in your organization ? What is Agrocoex doing for women empowerment and gender equality at the workplace ? ”
Diego Espinosa(DE ): “ We have more than 250 full clip employee and we do have a substantial amount of women in our troupe engaged in various activities varying from cultivation , to harvest , to post harvesting , packaging , merchandising & gross sales , and accounting . You will find women in all our section play a very important role in making this organization a winner . We believe in gender equality and allocate everyone the position he or she deserve . We are Fair Trade certified and protect our people irrespective of sexuality , while at the same sentence being conservative to take maintenance of our surround . ”
SK : “ According to you , what makes Cupido a arrant pink wine ? What made you gravitate to plant Cupido ? ”
DE : “ Cupido is very beautiful warm rose . When it unfolds and opens it shows a pure red people of color that appears very nice and it has a unique shape which pretend it a thoroughgoing rose to give to any woman . ”
While pick out varieties we keep market trends in psyche , trying to foreshadow what the great unwashed will care is always the big challenge .
SK : “ How old is your collaboration with breeder De Ruiter ? What form of help and accompaniment does De Ruiter furnish to its growers ? ”
Areal opinion of the farm . Photo : Agrocoex
DE : Our Collaboration with De Ruiter is as old as our company , since we started growing roses . De Ruiter is always developing new varieties , and they always extend us small numbers of plants to try out for production condition . Also , De Ruiter is always promoting its selected multifariousness in different exhibitions across the globe to market them . This is very important and is to the welfare of the growers as well .
SK : “ What will Agrocoex look like in the future , what plans do you have ? ”
DE : “ We require to double our production area in the next few age . We are planning to imprint strategic partnership with a few selected client and sell most of our garden truck in the direct market . We also want to amend the lives of everyone depending on our business . ”
SK : “ Which woman do you look up to and why ? Would you gift her a bunch of Cupido roses on the international woman ’s 24-hour interval ? ”
DE : “ My wife is my strength and reenforcement . She is the first fair sex I will give Cupido roses on Women ’s Day . Also , I would like to send clump of Cupido roses to those women who mold the mart the most . I am convinced they will be impressed and bribe Cupido for their fellowship and supporter in the future . ”
For more entropy : Royal De Ruiterwww.deruiter.com
Agrocoeswww.agrocoex.com
