Earlier this year , Alexandra Farms honored longtime friend and confederate Holly Heider Chapple with a namesake peach - hue garden rose salmagundi : the suitably identify Princess Holly ’s Hope . The expert designer , publish author , pedagogue , and business possessor has taken her talents to the athletic field and dedicate her time to spread a wealth of knowledge and experience with others who long to follow in her path .
base in Virginia , Holly ’s first immersive experience in the floral diligence get down with garden roses in 2009 , in particular Alexandra Farms varieties . These varieties contributed to the moulding of her excogitation aesthetic , combining romanticism and nostalgia . These varieties catapulted her intent to the enthusiastic recognition of her peers .
" Juliet and Patience made me shine in love with garden roses and really established my brand and changed the trajectory of my ship’s company because we initiate focusing on these lavishness flowers , " Holly enounce . Her expertness and grasp for garden rosebush finally cement a partnership with Alexandra Farms when she met our company president , Jose ( Joey ) R. Azout , at the American Institute of Floral Designers ' 2018 Symposium .
A hopeful partnershipThat coming together between Jose and Holly was the beginning of a collaboration that would uphold to surpass any expectation over the coming age . In other 2022 , the Alexandra Farms Certified Designer ( AFCD ) programme was launched . The 12 - part online educational experience , design and build up by Joey and Holly , maneuver participant through the chronicle of garden roses , anatomic vocabulary , varietal comparisons , aid and purpose . The plan - an idea put up during Holly ’s initial sojourn to the farm in February 2020 - was a combined effort to furnish a supportive , educational opportunity to all who might profit and an open community for participant to grow personally and professionally . When Holly purchased Hope Flower Farm in Loudoun County , Virginia , eight old age ago , her intent was to provide teaching while keep a usable flower farm . Prior to opening her farm for workshop and breeding sitting to designers , she had antecedently hosted standardised events across the globe and always sport Alexandra Farms ' garden rose varieties . Each year , Holly hold five to seven workshops that focalise on wedding and issue design , the fundamentals of floristry , and a in demand heyday festival invention course called Flowerstock . Alexandra Farms was majestic to host one of these shop in tardy 2023 , welcoming Holly and the shop participants for an initiative visit .
" I require my co-worker to sympathize the importance of using quality stems and how that elevate your company ’s name , " she says . " I want my attendees to know the people behind the roses because that help one sell confidently and authentically . Our consumer require to translate the magnificence of these roses , and it learn education to comprise the brand properly . “Among the programme ’s students were floral designers and rose enthusiasts , all with varying experience and cognition . They all responded with wonderment toward the committedness of the Alexandra Farms team .
" Seeing the rosiness in person at the farm creates a connection and bond with the rose , " Holly allege . " A commitment and pure love life of the roses intensify with a sojourn to the farm . “Highlights of the visit included preview novel varieties and future passing , a full day of creative floral design using fresh stems for stirring , tours , and a squad collaboration undertaking building a large - exfoliation facility . It was a unadulterated winner , she says , and she looks forward to bringing students annually to plunge in the same inspiring experience .
After visiting the farm with her husband , Holly was pleased to return to a place where she had made so many magical computer memory and created a budding partnership and program that would flourish over metre . " Each clip I visit , I am pep up , rejuvenated , and full of ideas to advance the professing of floristry and floriculture , " she says . " Extraordinary things are happen at the farm , and I am honored to be a belittled part of its progress and growth . “Alexandra Farms is proud to pardner with Holly on the AFCD program , which aims to exhort hope and understanding among industry pro and those who appreciate the intricate beauty of the garden originate .
For more information : Alexandra Farmswww.alexandrafarms.com
