Today , March 15th The Haifa Group has signalize with Horticoop BV a purchase agreement adopt Horticoop Andina , a jobber specializing in commercialise nutritional product for USDA , located in Quito , Ecuador . Upon acquire the brand , Haifa is expected to broaden its scope of activities in Ecuador and the surrounding Latin market and cover to establish its status as an international superintendent - mark in advanced plant aliment .
Horticoop Andina has been Haifa ’s distributor for the past 12 years and is count one of the large distributors in Ecuador , the third - largest flower exporter in the world , specializing mainly in pink wine .
Within the theoretical account of this acquisition understanding , the current CEO , Martin Boekholt , will keep on to manage the Company and become MD of Haifa Ecuador . Martin will join other Haifa Group subsidiaries in South America and become the 17th outside subsidiary of Haifa .
Haifa Group CEO , Motti Levin , said : " This is one more stagecoach in Haifa Group ’s expansion cognitive process in Latin America and its subsequent establishment as one of the world ’s lead company in advanced plant nutrition . Ecuador is a intimate and strategical market for the group , and we are await onward to constitute ourselves there . "
Haifa Group ’s VP of Marketing , and Business exploitation , Natan Feldman , added : “ Throughout the years of our fantabulous collaboration with Horticoop Andina and Horticoop BV , we have acknowledge their uncompromising professionalism , the loyalty of their customer , and the fantabulous help they provide to their clientele . With such common values and more , it was a welcome step to kindle the Haifa ’s Banner over the company . We see corking potential in the Ecuadorian market , and we are convinced that with the rattling knowledge Haifa institute with it , we can elevate the party to fresh heights . "
Horticroop CEO , Steven van Nieuwenhuijzen : “ The divestment of Andina fit in with Horticoop strategic transition summons , which focuses on technical development and sustainable output within outside greenhouse horticulture . As an investment co-op , we endeavour to build up a place portfolio and we make choices that give to this . We believe that Andina will be able to continue to grow under the backstage of Haifa , a specialized fertilizer producer , and are very pleased that we have been able to undertake the continuity of the party as best as possible with the cut-rate sale to a strong market place party . Moreover , we would like to give thanks Martin Boekholt and his squad for their tremendous exploit in late eld and bid them every success in the time to come ” .
For more information : Horticoop[email protected]www.horticoop.nl
