The Hawthorne Gardening Company , a wholly - owned subsidiary of The Scotts Miracle - Gro Company , and BFG Supply , a leading home horticultural and agricultural product distributor , today announce the formation of a strategic partnership under which BFG will distribute Hawthorne ’s proprietary Signature brand cultivation supply and answer .
The partnership is a key element of both companies ' broader strategies to capitalize on ontogeny opportunities within the hydroponic products industry and extradite value - accretive solution to grower .
Joe Farinacci , Director of New Market Development , and Ben George , Vice President of CEA / Hydro at BFG Supply
Hawthorne strategyHawthorne is discontinuing the dispersion of products from other company and wobble its focus solely to marketing , innovating , and support its vast portfolio of Signature brand , include Gavita , General Hydroponics , Botanicare , Cyco , Mother Earth , HydroLogic , Gro Pro , and more . " These changes enable us to realine and optimize our operations , " they explain . In parallel , BFG will become a key mate for distributing touch merchandise to many Hawthorne customers . BFG has a internal distribution net and a track record of exceptional customer support .
" The moves we are making not only dish as a catalyst for Hawthorne ’s maturation but also bring both short- and recollective - term benefit to the retailers who sell our product and the grower who use them , " say Tom Crabtree , COO of Hawthorne . " By focalize our nidus , we will deploy more imagination into initiatives and programs that further labour our industry - leading brand as well as enhance client service and experiences . BFG parcel in our commitment and will be a fundamental partner to help us do our scheme . "
BFG strategySince 2016 , BFG has expanded its market statistical distribution strategy in the aquacultural and professional growers space in response to customer seeking one statistical distribution better half with a comprehensive product assortment to make efficiencies in running their occupation . Through this new strategic distribution partnership , BFG will be the leading allocator for all Hawthorne key signature brands and third - party product to hydroponic retail businesses through its national statistical distribution step beginning in Q2 of this calendar year .
" As BFG expands our national statistical distribution service to avail more customers gain better access to products in the hydroponic and professional grower marketplace , we are aroused to partner with Hawthorne as the trusted brand and distribution supplier for their industry - lead product lines , " say Mark Goshgarian , chief taxation policeman , BFG . " We are attached to delivering world - family customer dispersion services to our customers seamlessly and efficiently , and we conceive this partnership is a testament to that customer promise . "
For more information : BFG SupplyTel . : 630 - 346 - 5564Email:[email protected]www.bfgsupply.com
Tom MatthewsHawthorne Gardening CompanyTel . : 937 - 844 - 3864Email:[email protect ]
