IFPA ’s The Floral Conference - Miami 2024 conclude on a mellow bank bill last week , bringing together industry drawing card , innovator , and stakeholders from across the floral sphere for an consequence on June 18 at the Hilton Miami Airport Blue Lagoon . The league highlighted central trends , innovations , and strategical sixth sense crucial to shaping the future tense of the global floral market .
" We are throb by the reverberative success of this year ’s Conference , " state Deborah Zoellick , IFPA Director , Floral . " The outcome underscored our commitment to push back conception and coaction within the flowered industry . With such a dynamical agenda of events , attendees left equipped with invaluable tools and connections to navigate the ever - germinate industry . "
purchaser sourcing meeting and State of the Consumer eventsCentral to the conference were the Floral Buyer Sourcing Meetings , where buyer and suppliers engaged in strategical give-and-take and networking opportunity propose at fostering unexampled partnerships and heighten supply strand efficiencies . During the meetings , provider met for 10 second with five dissimilar vendee company , match according to criteria supply in pre - meeting applications .
The cosmopolitan session kicked off with the State of the Consumer event , as IFPA ’s Max Teplitski , Chief Science Officer , welcome attendees to an synergistic sales and marketing political platform , play up opportunity for engaging today ’s consumer . As part of the aurora session , attendant were scupper to IFPA enquiry that uncovered opportunities to increase floral sales event , from finding newfangled client to leveraging sustainability and wellness movements to using digital channels and imagination otherwise .
Empowering through WorkshopsAnother foundation of the conference was the set of workshops , curated to address challenges and opportunities within the floral industry . Attendees worked with a facilitator and other passionate professionals on topics tailored to them and brainstormed how to reach and leverage untapped consumer group to ensure increased sales and a floral industry that continues to boom .
Looking beforehand to 2025As the conference drew to a close , attendant reflected on the new tool , ideas , connections , and plans they made , during a networking response .
IFPA has big plans for the 2025 event , promising exciting changes designed to capitalize on the success of this year ’s floral event and kick upstairs the industry even gamy .
" As we look forward to the 2025 conference , we are unrestrained to reveal raw formatting and initiatives that will further elevate attendee experience and surrogate continued growth and instauration in our vivacious industry , " said Zoellick .
For more information : Ashley SempowskiInternational Fresh Produce Association[email protected]www.freshproduce.com/
