Mester Grønn has , together with Stora Enso , germinate a plastic - destitute exile tray for plants . The new PureFiber ™ Horti tray is made from formed fiber and reduce CO2 emissions compared to the plastic option . Mester Grønn is hoping the newfangled tray will have a positive effect on the entire industry ’s environmental encroachment .
" We need to become greener ; we are represent a greenish industry , so we ca n’t be play against nature ; we have to be on the same team , " says Erling J. Ølstad , chief executive officer of Mester Grønn .
Mester Grønn is Norway ’s expectant wholly - owned flower chain of mountains , with over 143 flower shops . The heyday industriousness has been lag behind when it comes to reducing plastics . The reason is that they are dependent on water to nurture plant , this means they call for piss - resistant material to obtain and grow plants . shaping works well for that as it withstands moisture . The job is that a massive amount of plastic is used , and many times , it is carbon paper black plastic , which is often spurn during sorting at recycling facilities because pitch-dark is grueling to detect .
Rethinking transportation tray : Switching out plasticWith an aspiration to supplant plastic where they can , Mester Grønn determine view on the undivided - usance charge plate trays used for transporting plants from agriculturalist to blossom shop . They discussed with Stora Enso about finding a unexampled sustainable option . It should be charge plate - costless but still had to meet three criteria :
present PureFiber Horti trayLooking for alternative materials for the transportation trays is not a unexampled thought , it has been done before with mixed effect . The biggest challenge is to keep the necessary hardness . Trays made from cartons and paper lose their integrity when exposed to body of water , construct them soft and impossible to carry plant life in .
Stora Enso evoke PureFiber , which is a molded fiber that can produce various shapes with the strength need to transport plants in humid condition . Three years , four prototypes , and oodles of testing afterward . PureFiber Horti tray by Stora Enso has been launch . It is plastic - free and PFAS - spare . But also bring forth in Sweden with sustainably sourced Nordic wood fibre , using 100 % bioenergy .
A critically reviewed Life Cycle Analysis ( LCA ) comparing PureFiber Horti tray to the other tray on the market also show that it is a climate - friendly choice . When produced , PureFiber Horti tray extracts 45 - 80 % less fossil resources from nature than undivided - use charge card tray . Even when compared with tray made from recycled charge plate . The subject area also bear witness that PureFiber Horti tray is trim CO2 emission by 56 - 81 % in comparison . The variation in share is tie in to differences in logistics and waste material handling in the four countries studied .
" We are very felicitous about the results . It could make a difference for the whole flower industry in Europe , that ’s what we are hoping ! " says Mari Bøhm Telle , Marketing team at Mester Grønn .
coaction and co - developmentUnlike old paper - establish endeavor , PureFiber Horti tray meets all the standard request .
" It ’s credit card - free and made from formed character , yet it ’s a completely different product than the paper trays we have try in the yesteryear , " enounce Erling J. Ølstad .
He continues : " Working with Stora Enso on this has been howling , they eff how to make an idea a reality . They are thorough , have imagination , and go the redundant mile . "
give raiser a right price : reprocess is a win - winGrowers send plants to flower shops . When the plants arrive , they are taken out of the transportation tray . In the past , the tray were throw away by after being used once . Now , Mester Grønn is reusing the trays . They also offer growers a lower price for this .
" They get a good price , and we get a cycle of reusage . It ’s a winnings - win ! " Mari Bøhm Telle stop .
For more selective information : Stora EnsoTel . : +46 70 210 7691Email:[email protected]www.storaenso.com
