For 20 long time of participate in the cosmos of flowers , industrial plant and trees , I have know through articles , conferences and meetings , of many levels , the unremitting approximation that Mexico is the giant asleep in the world of ornamental . honestly I also believe it and I have suppose unquestionably in different forums where I have been ask in .
by Arturo Cárdenas
Mexico is the world ’s number 15 saving with 12 free trade agreements with 46 countries , 32 accords for the promotion and mutual protection of investments with 33 res publica and 9 modified - cathode-ray oscilloscope agreement ( economical complementary distribution agreement and outreach agreement fond ) and the home to one of the fertile men in the world . speak about the decorative field , this country has 22700 hectare dedicated ( third office worldwide ! ! ) , a herculean internal market with almost 130 million inhabitants , with 10 cities very important in terms of population and economic body process and an Important road and airport infrastructure . In addition to a privileged geolocation , being located next to the important market of the United States of America .
What happens with the exports?Although it is true that Mexican production is oriented , in the main , to domesticated consumption , which satisfy the with child marketplace of Mexico ( easily approachable ) , which has an first-class level of prices and where the deficiency of business culture and export does not offer to the growers a great attractor for select this choice . But we must also look at that most of the offer is in no fashion attractive to the international vendee and neither , in many cases , for the local professional purchaser ( although they buy it , has no option ) .
Of naturally , that is rightful that in Mexico exists companies that declare oneself mathematical product with export tone and there are examples of entrepreneur , that are really appreciated inside Mexico and by their international buyers . Although these are few and where on the big date of the market we can see many clients , local flower store and international buyers , frustrated when they can not regain their product available to them .
realism is , that most of the growers in Mexico observe many inadequacy that necessarily affect the calibre , price and chance of their products and that well understood ( the deficiencies ) must be the chance areas to attend by the Businessmen and the government .
The bloom and plants produced in Mexico ( mostly ) do not present optimum level of timber derived from the nonutilization of the good methods and care in the stages of output and post - harvest , to which must also add the insufficiency in the cold chain and reception .
The culture of advanced yield and equal consumption is almost non - actual . However , the local market is immense and noble with the producers and their crack ( it consumes everything that you give it ) . This is because one of the firm motivators of the buying is ethnic and use of goods and services is not link with the storey of well - being . Moreover , the consumer has not learned or educated in its consumption ( the huge bulk ) of the levels of optimal quality , service and chance that exist in more developed mart and that as this happens will affect the degree of appreciation of the local offer .
The above mentioned , and must be clear to the local agriculturalist , will not be forever . In a globalized grocery store with aggressive challenger , interconnected and with a whole generation of new entrepreneur with aspirations of take an authoritative station in the market these conditions will be more than obvious .
Today in Mexico we find consumers , professional and terminal , informed . Those who fight day by day with the crack in condition of quality . They also must face up the problem of a lack of commercial structure , tough selling practices and a zero use of marketing strategies . transmission channel of merchandising , deficient , insecure and with difficult admission . What contribute many entrepreneurs to leave decorative and where the beneficiary are those dedicated to the intimate thriftiness , which and as we all know affects the level of appreciation of trade good and does not offer a real social or economic time value to any nation .
Also , in Mexico , there are many other enterpriser who overcome all the drawbacks . Buyers who subdue all these obstacle that come from the production and its commercial-grade bodily structure . job buyers that are really train and at the height of any mature market and which will not be loyal with local offer in those terms , if there is another choice at their fingertips .
Although all the above could be an unfriendly writing for many , the exposed , in fact , designate countless requests to attend ( area of chance ) for professional interest and for public table service in an industry which , more than shew , that generate richness where it is practised .
However , and as in all , it requires discipline , noesis and a true will . The risks to the national industry are already exposed . The local and international consumer will be increasingly demanding , and the real internal and external entrepreneur are on the outlook .
Of course , Mexico is an attractive and great market , where it is authoritative to participate . It is enough to observe the levels presented by the practice of the protect agriculture that offers product with quality of export and where originally many of the external suppliers that serve it , approached to Mexico in rationale for searching the ornamental activity . In addition , the frameworks proffer for international investing , by the dissimilar Mexican states , are competitive in international terms .
The observers can distinguish that today Mexico is attractive for serious entrepreneurship . Both , in productive terms ( in view of the growth of costs and complexness of international freights , and the disposition to procure an adequate ecological footprint ) as well as for an appropriate selling ( no matter the bloodline of the goods ) and where it is almost sure that we watch young actors .
All of them from different background , with innovative business organisation models . They will be able to rectify the local shortcoming , pander the intragroup market and take vantage of the chance offered since this , highly fit , nation in the tending of international market place . have us remember that the consumer is only fast to his wallet and to adequately fill his need , in social function of fulfilling his objectives and aspirations , and today the selective information travels , literally , at the f number of light . So , the decisions and opportunities that are already being take and taken elsewhere , should also be taken here and today .
For more information : Arturo CardenasDirector EjecutivoConsejo Consultor Verde , A.C.+52 55 8116 3755 + 52 55 23580769[email protected]guiaverdemexico.com
