Millennials and Generation Z were the nidus of the third Ornamental Cultivation Marketing Event ( SME ) , which was hold back by the NIMA - community Food chain & Agri marketing ( FAM ) on the 25th of September last yr . What are the characteristics of this generation , and what chances are there for vendor ?
Over 130 decorative cultivation marketeers from the major part of the supply chain cut into deeply into the two youngest generations on ‘ Het Lansingerland ’ Farm . One of the destination of the Ornamental Cultivation Marketing Event is to elevate the selling within the ornamental diligence to a high story , which is something the entire diligence can profit from .
Chairman Cock van Bommel opened the result with over 130 ornamental finish seller participating : Young hoi polloi are buy more heyday and plants and are thus becoming a more important and exciting target group for ornamental cultivation marketeers . Figures provided by the Consumer Tracker show that more heyday and plant are being buy by the immature generations in the Netherlands , Germany , France , and England .
Josephine Klapwijk , Intelligence Manager Royal FloraHolland , provide inside into these trope . Worldwide there are two billion Millennials , and the generation that follow after them , generation Z ( Gen Z ) , will already be larger than their forerunner in 2020 . That is why the Ornamental Cultivation selling Event inquiry about what characterise this multiplication and what opportunities this propagation will bring to the ornamental cultivation industry .
Dennis van der Lubbe , Managing Director - CEO of Bloemenbureau Holland , was the first speaker and took the marketeers on a journey through the world of the openminded and competitive millennials . ‘ Tech devotee ’ , born between 1980 and 2000 , the first contemporaries that was , for the most part , raise recognize the net . It is also the genesis that is worrying more and more about the future tense . Millennials , the radical we keep getting to have it off more about , and now know how to reach through campaigns on social media .
contemporaries ZGen Z , on the other hand , is a unlike write up whole . This contemporaries , often inexcusably go about in the same way as the millennials , thinks , feels , and picture things otherwise than the millennials do . According to Lecyca Curiël , Gen Z keynote loudspeaker at Whetston and herself a fellow member of the Gen Z generation , it ’s not the millennials but alternatively Gen Z who are the material digital native . They were born in an are where the internet was always around . They are also very aware of digital vulnerability , the possible danger of the net , and the opening of algorithm .
The youngest generation is entrepreneurial and makes witting decisions right smart earlier in living . It ’s an activist generation that stand up up against the persist in negative news they are swamp by . Gen Z is ‘ woke ’ . To reach them , a company require to show how to make an impact , be transparent about the ways of production and deal . Ethically handle your occupation is important to this group that will be larger than the millennials by 2020 .
It is up to Axel Persoon of Plantsome and Jan Huisman of Masterflorist to shed some light on how we as an industry are operating , which generation they aim , and how they do this . By helping millennials find the thoroughgoing works , delivering it at their homes , and bring home the bacon mechanically water give notifications through the delivery - app , Plantsome has take some of the ‘ discomforts ’ away from the Millennials .
Jan Huisman , the co - founder of Masterflorist , has collect an extensive web of external florists , with which the floor behind the product is front and center and call for to be differentiate , just like being bona fide and working together with the rest of the supply chemical chain . The outside web now consist of over 50,000 active members .
