As a 13 - year - old boy , he was already going door - to - door with a basket full of blossom . Now , more than 40 year later , Anton van Duijn is the founder of AvD Boeketservice , a troupe that helps florist create bouquets . As a ' plant life innovator ' , he enjoys sharing his noesis and skills with others .
The route to AvD Bouquet ServiceAnton has a long calling in the flowered public . He worked as creative managing director at Bloomon , a fellowship known for modern sweetness . " My focussing there was on trends and style . How do we keep bloom relevant and attractive ? Yet he make up one’s mind to look further afield . " The position did n’t fit anymore . I wanted to help florists who are no longer score a net profit . "
While talking to florists , Anton find a primal challenge : the creation of bouquets generates relatively little net profit for florist shop , but they desire to be able to fork over them . " I saw a solution there , by make ready - made bouquets . I focalize on the best - sell Ralph Johnson Bunche , the particular bouquets the florist shop can make themselves . "
Helping florist make a profitWith AvD Boeketservice , Anton help oneself florists by delivering bouquets ready for sale . He also provides training and lectures on trends and future visions in the industry . " My mission is uncomplicated : to help florists make a profit , " he says . His sales event of quick - made bouquets offers concrete results . " For a small florist shop , it is possible to make € 75,000 earnings a twelvemonth . Those are challenging figures , but they are achievable with the right approach , " he explains .
presently , Anton has five active customers who buy 100 bouquet a week . " We are really in our infancy , but the potential is great . The need for efficient and profitable solutions is growing . "
A imagination of flowers and trendsAnton closely follows developments in the industry . He sees major trend emerging , such as ecoflorals and neobotanicals . " Ecoflorals is a trend is specifically interested with sustainability and organic flower with the look of a theater of operations bouquet . Neobotanicals will be a wild mixing of material and silk flowers , with eye - catch , colorful elements . In await that it will become more of import in five years ' time . " Still , he ascertain the role of silk flowers in a bouquet strictly as an addition . " Flowers have an energetic issue . You ca n’t match that feeling with silk blossom , " Anton believes .
At AvD Boeketservice , however , the nidus remains on workmanship . " AvD Boeketservice is all about quality , but sustainability is also authoritative to us . The sweetness are tightly wrapped in kraft paper paper with string , and we work with MPS - license flowers . Next yr , I desire to set in motion an organic product line . "
Working together and thinking aheadAnton mold tight with Florazul . " There is a kind of brotherlike civilisation here , they are such gracious unseasoned guys . I plan the bouquets and make purchasing lean . They take fear of buying , the webshop , logistics , and invoicing . On Mondays , everything comes in after the auction and we sort it . With my married woman Lucinda , I then make 100 bouquets in a twenty-four hour period . "
This production take much of the work out of florists ' hand . " We do the standard fragrance , so florists can focus on the creative work and client experience . It ’s all about efficiency and quality . " His ambitiousness is giving . " I want to before long be able to serve 100 customers but still offer customized services . Quality is preponderant , both for the flowers and the concern . "
Teaching and inspiringBesides his work , Anton give guest talking to and enjoy sharing his experience and knowledge with others . " During one lesson , young people had to pitch their ideas . I was able-bodied to take something from each idea . Young masses have so much drive , it ’s contagious . "
His message to florists is clear : " You have to vary with them . I see that old florists sometimes miss that . But I love this profession and want to make a difference . " Anton himself had to sell his own business in 2008 to outlast financially . " That ’s why I understand florist so well ; I had to give away my babe there , so to speak . Ultimately , that experience developed me into the person that I am today , and that ’s what I attempt to recount others . "
A lifetime of learning and growingAnton looks back on his journey with pride . " I start with a basket full of flowers go past the doors , and now I am innovating and challenge myself day by day . That childishness , that peculiarity , is still there . Even at the age of 57 . "
For more selective information : Anton van DuijnAvD Bouquet ServiceTel : +31 ( 0)6 40185198[email protected]www.antonvanduijn.nl
© FloralDaily.com/Mirthe Walpot
