With collecting for the 2020 Nursery Industry Statistics resume presently underway , we discover out about the development of a young Market Analysis Report designed to help industry navigate the opportunities and challenges coming their way .
by Gabrielle Stannus
ACIL Allen Consulting have been engaged by Hort Innovation to conduct a PESTLE psychoanalysis to support the data collected through the Nursery Industry Statistics survey . The outcome of this analysis will be incorporate into a new Market Analysis Report , acknowledging the investment placed in R&D projects and manufacture advocacy .
“ The Market Analysis Report will supply a completing evidence - based narrative to the Nursery Industry Statistics study to meet the involvement of businesses in how the findings concern to the key number one wood and barriers , opportunities and challenge mold the diligence ’s growth and exploitation , ” says Rebecca Moriarty , an economic expert from ACIL Allen Consulting , the company responsible for developing the Nursery Industry Business Benchmarking Tool with the support of Greenlife Industry Australia and Down to Earth Research .
“ This involvement extends beyond sweeping nurseries to let in the whole note value chain , armed service establishment and government , ” Rebecca adds , “ The report is apropos give way the industry is experience strong increase but also uncertainty , drive by economic conditions and COVID-19 . ”
ACIL Allen Consulting will build up this report by applying the PESTLE technique to the greenlife value chain to place the key driver and barrier , as well as opportunities and challenge facing this industry . Each element of the value chain will be analysed to discover its primal Political , Economic , Social , Technological , Legislative and Environment ( PESTLE ) themes .
“ Key industriousness participant and witnesser will be engaged in developing the report using a modify Delphi coming . This is a technique that allow people who will use the consequence and/or have specific brainstorm and expertness to be actively involved in the analysis , ” Rebecca explains . “ It regard evolve legion versions of the report with feedback from the substance abuser / expert in between each one . The result is a tale that help answer the interrogation – what does all of this mean for business ? ”
ACIL Allen Consulting -The Market Analysis Report will be developed by apply the PESTLE technique to the greenlife value chain to identify key drivers and barriers , as well as opportunities and challenge .
Rebecca says that this forward - look reputation will enable members of the greenlife industry to make better - informed decision about their future by name central chance and challenge look their business .
The newfangled Market Analysis Report will be useable in early 2021 .
The ‘ Nursery Industry Statistics 2017/18 to 2019/20 ’ ( NY17008 ) project is funded by Hort Innovation using nursery industry levy and funds from the Australian Government .
For more information : Greenlife Industry AustraliaT : ( 02 ) 8861 5100F : ( 02 ) 9659 3446[email protected]www.greenlifeindustry.com.au
