Selecta one is enlarging its portfolio by acquiring Piante Keicher ’s part in the breeding group " Hibiscus Working Group " .
Hibiscus Working Group is a cooperation in the nurture and marketing of Sunny Cities Hibiscus . Members of the cooperation are Peeters Potplanten , Kwekerij Groenhof , Piante Keicher , Vireo and Agriom .
Piante Keicher is an possessor - managed immature plant manufacturer , located in the philia of " Agro Pontino " , Latina , Italy . Founded in 1985 by Dieter Keicher the company is now known for its high-pitched - tone young plant of Hibiscus and Mandevilla . Since 2014 Piante Keicher is one of five members of the hibiscus working group of collectively developing the gay Cities assortment , which currently comprise around twenty kind . Most recent breeding and selection efforts center on varieties that can be grown under warmer climate conditions . Besides this climate - specific breeding piece of work the Hibiscus Working Group stool incessant efforts to develop varieties for normal , small and great pot size and stock Hibiscus trees .
By securing the commercial rights of Piante Keicher , Selecta becomes the unexampled penis of the " Hibiscus Working Group " and distributor of starting material of the Sunny Cities varieties in Europe and thereby extend its product range even further . know the import of Hibiscus in all commercial activities , Selecta is excited to expand its stress beyond Southern European market to develop opportunity in Asia and other parts of the world .
" We are very happy to receive a new partner into our group , as Dieter Keicher aline with our value of delivering mellow - tone mathematical product , expertness and a passion for plants . With Keicher ’s all-encompassing experience in genetics and product management , he will continue to support Selecta with valuable proficient information for many years to come , " explains Mariano Tartaglia , General Manager of Selecta Trading , Italy .
" The Hibiscus Working Group is delirious to receive Selecta into the cooperation . We are convinced that the addition of Selecta to the group will bolster our strategy of position cheery Cities at the good grower per neighborhood in Europe , " articulate Martijn Kuiper of Hibiscus Working group .
Selecta customers are invited to search the raw hibiscus varieties in the assortment during the Flower Trials in workweek 24 at their location Kwekerij Bloem en Tuin , Oudecampsweg 4 , NL - 2678 KN De Lier or at Agriom Achterweg 58A , NL- 1424 de Kwakel . For moreinformation : Selecta Onewww.selecta-one.com
