Over the last few geezerhood the interest for South African Cape Flora has grown and the gamey demand really became apparent during the drought in the Cape Province at the beginning of 2018 . " The requirement exceeded the supplying " , explains Dave Kaplan of Afrex Trading , an exporter of South African horti - and farming products and specialized in fresh cut flowers . Despite the drought , they describe an increase in full book of export flowers . " This foreshadow well for the future . "
Lee Sarah and Dave Kaplan at the IFTF 2017 in Vijfhuizen , the Netherlands .
singularity flowersThe Cape Flora flowers are being grown outdoors and according to Kaplan , this is what makes them so extra . " Most of the cultivated snub flower in the world are grow in closed precondition or greenhouses , but the singular Cape Flora are grown outside in natural open term and some products only grow in the wilderness . " But what about character ? " Over the age , we have gainedknowledgeabout the flowers and the fashion to send them , and this experience enabled us to select thehighestquality fresh flowers . "
CompetitionEven though the increase in demand , there is still a unattackable competition in the export market . " so as to maintain a competitive bound , Afrex develop a special business model that caters to both small and large business concern needs . This allows Afrex to furnish tailor made solutions to clients and to provide a personalized and true service " , he order .
Potential marketsKaplan sees a lot of potential drop to export to the emerging markets in China , Middle East and Far East . However these grocery store create challenges , to overcome the linguistic process and cultural differences . so as to supply clients in these countries , they adopted fresh commercial enterprise processes to market the products and have order from client that do not necessarily mouth the same terminology . " It enables us to communicate with our clients and bring our products to these countries . "
Bright futureAt the beginning of 2018 the Cape Province of South Africa experienced a severe drought which assume a heavy price on the Cape Flora . " It affect the length of some of the products and also had a negative impingement on the quantity of product yielded . This meant that there was limited provision and there was more need than provision . "
Despite this , Afrex reported an growth in the total bulk of export flower . " This omen well for the time to come , because there is a lot of requirement and we look ahead to considerably increasing our grocery share , with more growth in export intensity in the years to get along . "
IFTFCurious about the merchandise of Afrex Trading ? They are present at theIFTFin Vijfhuizen , The Netherlands this week and they can be visited at booth number A3.25 .
For more informationAfrex Trading 2003 ( Pty . ) LtdPhone : +2721 934 0473Email:[email protected]www.afrextrading.com
© FloralDaily.com/Elita Vellekoop
