Floriday , the digital political program for the Dutch flower swop , is derive grip . During the first FloriDAY Event , organized by Royal FloraHolland in Naaldwijk , that much became exculpated : 1373 active user and 3000 accounts .
See the photo report here .
Aad van den Enden
The auction has since then only grown , and there are multiple big auction hallway in the Netherlands . But are the forcible buildings still needed ? No , is the first reaction when spill about break digital . But one way or another , the flowers and plants need to discover their room from the cultivator to the client , and this way seems to be a physical one . Just look at all of the hand truck at the auction residence hall . Looking at it this way , most hoi polloi will say it is good to have a strong-arm building anyway , but this does n’t take away from the fact that most auctions now take place ‘ at a length ’ . buyer more likely than not will recover themselves sitting behind their computer instead of in the auction hall . Over 85 percent of the clock proceedings are digital , which is over 5000 connexion .
The stagnation is overAfter Aad , Herman de Boon , Maurits Kreijveld , Edwin Erwich , and Jefry van der Hoeven got the chance to shine their illumination on the current situation . Herman said that for about ten year , stagnation has been occurring , but that now the focus has take up , and with that supplying and demand will be connected together again in Floriday . The infrastructure needed for this , which took a long fourth dimension to build , is now ready .
With that , in the foresighted run , Floriday might even be able-bodied to grow to become a worldwide program , although this would require specific new rules , as the valet at the table point out . It would also think , for case , supererogatory costs for non - member and sure privilege for growers and buyers that are members .
The four men at the table with the chairman of the day Wendy - Kristy Hoogerbrugge
corroboration for physical qualityRight now , it seems it is mainly vital to not rush into thing . digitalisation is not an easy process . Challenges and perplexities are a dime bag a dozen . For instance , physically control the products . How will that go when everything is digital ? Even now , not many buyer actually take a look inside of the carts . The discussion ‘ certification ’ came up , but not everyone was as enthusiastic about it , to put it mildly . A real ‘ self-colored ’ solution is not yet in gambling .
How to vouch a near price?The crowd was take part as well . One of the questions that was asked was how a agriculturalist can verify he gets a secure Mary Leontyne Price for their product , which is , of course , an crucial point . In Floriday , purchaser can see all of the supply and provider . The cultivator do n’t have this . So , a grower that call for more than the respite , even without him knowing about the other prices , can miss out on a quite a little of gross sales .
anticipate this , the Insights app has already been developed . The app advises the suppliers on the price they can ask for their mathematical product free-base on a few parameters , knowing the supply offered by colleagues and data point regarding pricing over specific full stop . The app is there to ensure that there is fair competition among growers in the organisation .
Ex - home field hockey private instructor Marc Lammers explains how to stay on one whole step ahead of the competition
data point securityAnother question that was ask was , of form , how all of that data point and all the entropy of cultivator and buyers will be protect . A sensitive topic , but concord to Jefry , one that is already being take into serious consideration . The data and information will be handled with the utmost care . It is up to the grower and buyers to have trust in that , although , chances are that with the expansion of the organisation , more company will have ‘ no other choice ’ than to participate in it .
At the closing of the afternoon everyone , now well informed – although according to some there was too much ‘ repeating ’ going on , could go for a drinking and some food for thought . All in a physical auction hall , stronger together , even in times of digitalization , where physical contact is being supervene upon more and more with communicating via the net .
© FloralDaily.com/Thijmen Tiersma
