“ China is such an interesting market for us , because it has a turgid , growing population and economical power ” , say Valeria Lobato Jarrín of Florpaxi , an Ecuadorian rose farm . “ It is a market that is still relatively raw for Ecuadorian rose and switch with this commonwealth offers us an opportunity to exposit in a new and a non - traditional market . ”
The squad of Florpaxi at Expo Flor Ecuador 2018 .
Local production – primary challengeIn 2017 Florpaxi expand their farm Flores del Cotopaxi , in the south of Ecuador from 9 ha to 14 ha . Now they have more place to grow roses and can well center on carry through the market ’s requirement , including the Chinese .
build up sexual intercourse in this country , however , has been a challenge . “ There is a language roadblock , clip difference , and several other factors , but we like to seek this challenge . The main challenge is the local output of Taiwanese pink wine . Their volume is very large and the prices are super humiliated compared to Ecuadorian imported rosebush . But the Chinese roses are small than the Ecuadorian ones . The Chinese grocery does necessitate mixed bag of big head size of it ( around 6 atomic number 96 and above ) . This reward also benefits Ecuador when comparing the ware with that of other country China implication from . ”
DiversificationThe common varieties Florpaxi exportation to China are : Freedom , Pink Floyd , Sweetness , Boulevard , Polar Star , Hermosa , Explorer , Esperance . They also supply tinted and painted roses like Mondial and Pink Mondial . “ At the moment , we are looking to further expand not only in volume and consistency but into diversifying the varieties and length sizes purchase by our clients . A few years ago , the same varieties were always purchased and in 70 cm . However , at the minute we have been able to broadcast other lengths and a greater variety of varieties . ”
New variety and newfangled packagingIt has been a busy year for Florpaxi in termsof re - branding and they stay on to develop . “ Currently we have 91 varieties in production and by the end of 2018 we depend on closing the year with 96 varieties . In addition , we have grown filler for the past year . And we aim to be grow and using our own farm - develop makeweight in the near futurity . We also just begin with our new publicity , focused on improving our customer ’ experience and also using more ecologically friendly material . ”
For more informationFlorpaxiValeria Lobato JarrínEmail:[email protected]www.florpaxi.com
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