" Winning this award makes us extremely well-chosen , it ’s a recognition for the hard work of our team , " says Benito Jaramillo , president and owner of Flores del Valle SA Valleflor Ecuador ( Valleflor ) . Valleflor is center on the production , breeding , and exportation of the summer flower variety show among which Delphinum , Aster , Statice , Alstroemeria , Solidago , Limonium , and Eryngium . Their main customers are wholesalers , mass markets , and retailer mainly in North America and Europe .
lately , the company ’s Delphinium Manuela kind , was awarded ' Best in Show ' at the Outstanding Varieties Competition at SAF Miami 2024 . In this clause , Benito tell us more about this variety , and the process behind its growth .
Delphinium Manuela
A X of ValleflorValleflor was launch in 1996 as a family stage business in Puembo , Ecuador . " Since Valleflor ’s brass , it ’s our mission to produce the new variety show of excellent summertime flush . The core of our business is based in our Research and Development Department , where we test all the new varieties of our supplier or our own breeding program . For more than a decade we have been develop our breeding program for Delphinium and Aster , " enounce Benito .
Delphinium ManuelaOne of the sort that was developed in this fosterage broadcast , is the Delphinium Manuela . According to Benito , this variety is name after his first daughter . Benito : " Delphinium Manuela is a vibrant , mysterious lavender delphinium with amazing summit and thickness of the stem ( 90 cm to 130 atomic number 96 ) ; the bivalent - petal flowers tot intensity to handle the stems . Also , it ’s spike length ( 50 cm to 75 cm ) is impressive . Its vibrant lavender color is unequalled in this product line , it has abundant double petal flowers with a key bee of the same color . "
The ' Best in Show Award’This yr , Valleflor decided to take part for the first sentence in the Outstanding Varieties Competition at SAF Miami 2024 . Benito explains why they did so : " The SAF organization approached us at another US show after seeing our products . We thought it was a ripe idea to promote our breeding programme with an outstanding salmagundi such as the Manuela . "
He also gives us some insight into the selection process , allege : " justice assessed each entry based on color and commercial appeal , stem and foliage , blossom frame and size of it , and overall demonstration . The judging dialog box , which let in three retailers , three growers , and three jobber , evaluated specific categories of flower . The highest - scoring variety in each family entry make headway ' Best in Class ' . From this elite group , judges chose their ' Best in Show ' success . "
Continuing the breeding programNevertheless , Benito points out that they need to get newfangled varieties continues to exist . " The market is always evolving ; clients are invariably looking for new undivided peak . And today ’s client are demanding a wider categorization to prefer from . We ’re convinced that the market will keep grow .
For this reason , we essay to complement the Manuela multifariousness with different colour with the same characteristics . This will create a unique logical argument that enhances our customers ' efflorescence portfolio . We are always trying to innovate , and accommodate to the market place to create varieties that bring value . "
For more selective information : Flores del Valle SA Valleflor Ecuador[email protected]+305 4334401www.valleflor.com.ec
