For the first time , all of Waitrose ' Valentine ’s Day bouquet this year will contain prime grow and supplied through Waitrose Foundation farm in Kenya . With shopper looking for more thoughtful choices when they patronize . This Valentine ’s offer gives customers the choice to give a bouquet that gives back .
Waitrose Foundation flower farms have been in operation since 2009 , and currently , the Foundation supports 8,000 worker across 5 farms in Kenya and Tanzania . Each year , flowers including blush wine , spray carnations and lisianthus accrue in the region of £ 700k towards the Foundation . The funds have helped to deport over 115 projects in Kenya , the majority focussed on education , healthcare and micro - loan to supercharge economic authorization for workers .
Along with daily necessities for blossom farm doer - such as newfangled solar lamps ( to redeem on zip costs ) and gas stoves ( to avoid breathe in toxic fumes and hold open time and money on sourcing firewood ) - the Foundation is also delivering climate resiliency plan , with some aspects in partnership with the FCDO ’s study and Opportunities for Women ( WOW ) program . The curriculum aims to support farmers and workers to considerably adapt to climate alteration , radiate their income , provide water security to bloom farm community and heighten women ’s leadership in climate - smart agriculture .
Charlotte Di Cello , Waitrose Commercial Director and Chair of the Waitrose Foundation Global Board , said : " No other UK supermarket can swash having a dedicated go-ahead for its prole like the Waitrose Foundation - it ’s a totally singular and sector - go way of giving back to the life-sustaining hoi polloi who provide some of our casual groceries . By investing 2 % of sales back into the communities where we source our yield , vegetables and flowers , we ’re able-bodied to patronise vital projects like maternity clinics , childcare facilities and schools . We ’ve discover first - mitt the incredible impingement these initiatives have , make a brighter future for families . "
2 % of the sales event of Waitrose - base labeled intersection is invest back into the community where it was grown , picked and pack . Funds are dedicated to amend the livelihoods of farmers , worker and their community , through projects prefer by the workers themselves .
The Waitrose Foundation marks its twentieth anniversary this year . Since its inception , over £ 22 m has been generated by customers ' leverage , enabling the delivery of over 2,000 community - led undertaking across 10 countries in Africa , as well as one farm in Costa Rica . In 2023 , Waitrose Foundation projects reached over 166,000 James Leonard Farmer , workers and biotic community donee .
client can shop the Waitrose Foundation bouquets range instore from Monday 10th February 2025 .
