A Modern research study , “ Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry , ” has launched under the direction of the Floral Marketing Fund ( FMF ) through research worker at Mississippi State University ( MSU ) and the Texas State University ( TSU ) .
The subject area is facilitate by the Floral Marketing Fund , in cooperation with the American Floral Endowment ( AFE ) and co - shop at by leading flowered diligence companies , BloomNet ® , a flowered religious service provider , and Syndicate Sales , a floral tough goods supplier .
The main purpose of this cogitation is to win an understanding of consumer perceptions as they relate to retail flowered providers ’ sustainable and environmentally friendly practices . view results will aid in help thousands of flowered providers make determination regarding how to structure their businesses to become more environmentally friendly . BloomNet , Syndicate Sales , and the Floral Marketing Fund have a bun in the oven to distribute results through industry presentation and societal media . In addition , they will collaborate to uprise video - based , on-line course of action designed to train floral providers on best sustainability practices .
Sustainable retail floral provider include florists , wedding / outcome planners , grocery and other consumer - facing outlets that practice more environmentally sound clientele decisions such as buying fair - craft , local , and organically turn flowers , recycling flower waste and composition board , using vitality - effective light bulbs and/or floral coolers , using more sustainable delivery methods such as galvanizing vehicles , keep down the use of single - use of goods and services product such as plastic sleeves and flowered foam , etc .
Researchers for the study include Dr. Coleman Etheredge ( MSU ) , who is guide this study , assisted by Dr. Tina Waliczek Cade ( TSU ) and Dr. James DelPrince ( MSU ) .
The Floral Marketing Fund interpret a residential area of floral industry formation and leader , like BloomNet and Syndicate Sales , collaboratively support and funding flowered merchandising efforts , consumer enquiry , and upgrade the emotional health and health benefit to increase consumer consumption of flowers and plants . Additional studies and ways to get involved can be found at floralmarketingfund.org .
For more information : Floral Marketing Fund[email protected]floralmarketingfund.org
