Hereford - based Wyevale Nurseries has announced that Kersten Catella has joined the company as its new Sales and Marketing Director .
Kersten says : " I am very excited to have joined a party that is hold in such high esteem within the manufacture and to be working alongside a senior squad with such a breadth of expertness . I ’m delighted to be steering Wyevale Nurseries ' imagination and mission to become a recognized leader in the horticulture diligence and to contribute importantly to the greening of our nation ’s landscapes and garden , whilst operating safely and sustainably from both a company and client view .
" With over two decennary of experience in the gardening industriousness , specifically within the moment and export sphere , I have honed my skill in guiding business strategy , optimizing supplying chains , and ensuring compliance with complex regulatory environments . My experience in both corporate governance and strategical planning has been instrumental in driving growth and improving board public presentation across various organizations . "
Kersten Catella
Before her posture at Wyevale Nurseries , Kersten work as the Sales and Marketing Director at Boningale Ltd , where she helped turn the business and devise it for reconstitute as part of a gross revenue process , before transitioning it through to completion . Before this , she was General Manager at Newey Young Plants .
Kersten spent two age , 2017 - 2019 , as Chair of the British Protected Ornamentals Association ( BPOA ) , which represents both cultivator and ally swap within the gardening sector . Having previously been elect as Vice Chair at BPOA , she moved into the Chair role to assist the trade connection with its growth plans .
She has also been a Board Member of the National Farmers Union ( NFU ) , 2017 - 2019 , which has more than 55,000 members across England and Wales . While there , Kersten was responsible for helping control farmers ' voices were listen .
Andy Johnson , Managing Director of Wyevale Nurseries , says : " I am delighted to welcome Kersten into the Wyevale Nurseries ' senior direction team . With her wealth of industry experience , push , and readiness , we are already seeing a great positive impact on our squad and our cardinal development projects . I look forward to working with Kersten to realize more of Wyevale Nurseries ' electric potential as we seek to develop our oblation and customer experience further . "
Wyevale Nurseries ' Chairman , Heather Williamson , whose granddad started the troupe 94 age ago , explains : " Kersten come to us with extensive knowledge of our sector and an infectious ebullience . Her appointment has importantly tone up our squad . She has what we need to give us that supernumerary vigor to motivate us into our next life-sustaining phase of evolution . "
In her new role , Kersten will be take part in a couch word on Healthy Plant for the Future – keep open our Industry Pest & Disease Resilient at the forthcoming Horticultural Trades Association ( HTA ) Conference on September 25 .
She tot up : " It promise to be an interesting and inspiring result . I am going to be in keen company on the couch with Fera Science Senior Nematologist , Bex Lawson , Head of Tree Health Policy and Plant Health Science at Defra , Lisa Smith , and Fera Science Senior Plant Bacteriologist , Joana Vicente ; as well as well - known TV and wireless horticulture expert and HTA Horticulture Manager , Pippa Greenwood chairing us . I am calculate forward to seeing everyone there . "
For more information : Wyevale NurseriesWyevale Way , Kings Acre , Hereford . HR4 7AY , UKTel : 01432 845200Fax : 01432 845227[email protected]wyevalenurseries.co.uk
